Supermarket Trade Show 2018 in Chiba City, Japan
On 14-16 February 2018, STC was invited to the annual
Supermarket Trade Show at the huge Makuhari Messe
Trade Halls in Chiba City, Chiba Prefecture some forty
kilometers away from Tokyo. This well-attended event
spans some 10 trade halls carrying various food products
and delicacies of the different regions of Japan. There
were lots of sampling and foreign VIPs were even
provided private interpreters (in my case, Ms. Yukimi
Aoki). We were also treated to the UCC Special Coffee
Center and a gourmet Italian meal by Michelin Chef
Tsutomu Ochiai. Of course, in return, we were asked
many questions regarding our country’s market
profile and promising products at the Exhibit which
may make it to our local supermarket shelves.
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