BRAINSTORMING FOR NATIONAL RETAILERS CONFERENCE 2017
On 9 February 2017, the Phil. Retailers Association called a Meeting
at the EDSA Shangrila’s Heat Coffee Shop to pick the brains of a few
invited attendees for this year’s NRCE. Headed by PRA Chairman
and FAPRA (Federation of Asia-Pacific Retailers Association) Pres.
Lorenzo “Enchong” Formoso, Ayala VP and Head of Ayala Malls’
Rowena Tomeldan and PRA Sec. Gen. Evelyn B. Salire, the group
brought out their marketing ammunition to try to make this
year’s NRCE as unique and appealing to retailers from all over
the country. Date of NRCE is still to be finalized but tentatively
dated for August or September 2017.
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